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Google Algorithm Analysis

Google uses different algorithms, so knowing one algorithm is not enough for Google changes its algorithm weekly. On the other hand, our research shows that Google uses different parts in the algorithm.

Included in OLD Google Algorithm

Google Page Rank
Hilltop Algorithm - based on relevance
Keyword Density

Newest on the Algorithm

  • Bourbon filter/algo (Features)
  • Non-thematic Linking
  • Duplicate Content
  • Relevancy
  • Low Quality Reciprocal Links
  • Anti spam

GOGGLE INSIDE NEWS:

Google have recently filed United States Patent Application 20050071741 on March 31, 2005.

In which many of the search giants secret ranking criteria is revealed and it makes very interesting reading. You have got to read this if you're serious about ranking well in Google. The days of Spaming Google are drawing to a close. With this patent they reveal just how hard they're coming down on Spam sites. You Do Not want to get caught out.

BOURBON ALGORITHIM relies heavily on:

• Inbound links
As well as the number, quality and anchor text factors of a link. Google seems to also consider historical factors. Googles 'sandbox' or aging delay begins countdown the minute links to a new site are discovered.

Google record the discovery of a link and link changes over time. The speed at which a site gains links and the link life span.

Your link anchor text should vary but remain consistent with your site content. No more using your main keywords on every link exchange you gain. That's 'anchor Spam'. Instead vary them around your top five to ten keywords.

• PR is now very valuable.
Site click through rates (CTR) may now be monitored through cache, temporary files, bookmarks and favorites. Via the Google toolbar or desktop tools. Many have suspected for some time that sites are reward for good CTR with a raise in ranking. Similar to how Adwords works.

Sites can be ranked seasonally. A ski site may rank higher in the winter than in the summer. Google can monitor and rank pages by recording CTR changes by season.

The traffic to a web page is recorded and monitored over time.

• Link exchange
Work and utilize them ethically.

Softly seems to be the message. The fact is fewer but better quality links will benefit you more anyway and likely to be more long-term which is good to.

• Others/ Behaviors Tracked and some tips

  1. Bookmarks and favorites could be monitored for changes, deletions or additions.
  2. Ideally you want to integrate a call to action in there to increase CTR.
  3. Clicks away from your site back to the search results are also monitored. Make your site as sticky as possible to keep visitors there longer. As mentioned above it may also help if you could get your visitors to bookmark you.
  4. The frequency and amount of page updates is monitored and recorded, as is the number of pages.
  5. On the other hand to few or to small updates to your site could see your rankings slide. Unless you’re CTR is good. A stale page that receives good traffic may hold it's own and not require an update. So don't update for the sake of it.
  6. The frequency and amount of page updates is monitored and recorded, as is the number of pages.
  7. Depending on your market fresh content may not be a requirement. If the information your pages contain does not go out of date then updating may not be necessary. If your market is more news based for example then changes regularly are a must. In general changes don't necessarily have to mean fresh content. They could involve simple edits to current content.
  8. If your market is more news based for example then changes regularly are a must. In general changes don't necessarily have to mean fresh content. They could involve simple edits to current content.

Search engine Spam updates

  • Fast link acquisition may be a strong indicator of potential search engine Spam.
  • Gone are the days of pages and pages full of link farms. You must grow your links slowly to stay below the radar and be careful who you exchange links with. That means no more buying hundreds of links at once or other underhand tactics.
  • Link exchanges, if you don't and you get caught the recovery from a ban can be months in coming and your host and IP may also be recorded.



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Reference:
http://www.seo-news.com

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